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Microlearning is one idea, delivered in about a minute, at the moment it is needed. The format exists because attention and forgetting are both real: a two-minute video watched today beats a forty-minute module scheduled for next month and half-watched.
The discipline is subtraction. Most training content is one idea wrapped in five minutes of context, caveats and preamble. Microlearning strips it back to the idea and one concrete example, which is harder to write than the long version and considerably cheaper to produce, distribute and update.
It suits refreshers, reinforcement after a longer course, just-in-time performance support, and any program that has to reach people who do not sit at desks. Production starts at $2,500 and a short module typically takes two to four weeks.
Six short-form modules from our portfolio, every one of them under a minute and a half. Each carries a single idea rather than a curriculum.
We break your subject into the smallest units that still stand alone. Each gets a single objective and a title someone would actually search for. The output of this stage is a map of modules and a running order, and it usually reveals that half of what was planned as a course is really performance support.
Writing short is the work. Every module opens on the point rather than building to it, carries one example, and ends without a summary, because a sixty second video does not need one. We storyboard the set together so the modules share a visual language and can be watched in any order.
You get masters in the aspect ratios your channels need, including vertical for mobile and internal social, with burnt-in captions as an option since much of this gets watched without sound. Modular delivery means you can retire or replace one module without touching the rest.
You cannot make a good sixty second video by cutting a five minute one. It has to be written short from the start, which means deciding what the single idea is before a word is scripted. That decision is the hardest part of the job.
A lot of microlearning gets watched standing up, between tasks, with the sound off. Vertical crops, burnt-in captions and type that stays legible at small sizes are built in rather than retrofitted.
Small modules are the easiest content to maintain. One policy change means replacing one ninety second file rather than re-editing a course, which is why microlearning libraries stay accurate far longer than long-form ones.
A short video, typically one to three minutes, built around a single learning objective and designed to be watched at the point of need. It is a format rather than a subject: content that would fill a thirty minute module can be delivered as fifteen microlearning videos, and usually works better that way.
Between sixty seconds and three minutes. The real constraint is one idea, not a stopwatch. If your video needs two ideas it needs to be two videos, which also makes each one findable by the person who only needs the second.
Per video yes, and per learning objective usually. A library is quoted as a project, and because the modules share templates and a visual system, the tenth costs a fraction of the first. It is also cheaper over time, since updates touch one file.
Yes, provided the sequence is designed rather than improvised. Complex subjects become a series of short modules in a deliberate order, with knowledge checks between them where useful. What does not work is chopping an existing long video into arbitrary pieces.
Best as reinforcement and performance support rather than a replacement. Short modules released after a course counter the forgetting curve, and the same files serve as a searchable reference for people who need one answer rather than a full refresher.
That is largely the point. We deliver vertical and square crops alongside the standard master, with captions for sound-off viewing and type sized to stay legible on a handset.
Fewer than enthusiasm for the format suggests. Start with the ten moments where people most often get something wrong or ask the same question, produce those, and see what the usage data says before commissioning a library.
From $2,500 for a single module. Libraries are quoted as a project and come in considerably lower per video, since the templates, character design and motion system are established once and reused across the whole set.
