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Instructional video production is the craft of teaching something on screen: a concept, a procedure, a way of thinking, explained so that someone who did not understand it before now does. It sits closer to instructional design than to marketing video, and we build it that way, starting from a learning objective rather than a creative brief.
We have produced instructional video for the Oregon Department of Education, Western University, UBC Canada District, Rancho Water and JM Bullion. The subjects range from classroom assessment theory to finding a leak in a residential water line, which is rather the point: the method transfers even when the topic does not.
Every project starts with one question. What should the viewer be able to do at the end of this video that they could not do at the start? Production starts at $2,500 and a single video typically takes two to four weeks.
Six instructional projects covering concept explanation, procedural how-to and professional development. Each was written to a defined learning objective and cut back until it met it.
We begin with the learning objective, written as an observable behavior rather than a topic. From there we map what the viewer already knows, where they typically go wrong, and the smallest number of ideas that get them from one to the other. Anything that does not serve that objective is cut before scripting, which is why our videos tend to run shorter than the brief expects.
Instructional scripts are structured, not narrated: a concrete hook, one idea at a time, a worked example, then a check for understanding. We storyboard every scene so you can see how the visual carries the teaching rather than decorating it. Nothing goes to animation until the sequence makes sense on paper.
You receive captioned masters, transcripts and any cutdowns you need for course modules or knowledge bases. Where a video belongs inside a larger course, we deliver it segmented so instructors can pause, discuss and resume. You own the finished videos and the design assets outright.
Most video briefs start with a topic and a runtime. We start with what the learner should be able to do afterwards, and work backward. It is a slower conversation at the beginning and a much shorter revision cycle at the end.
In instructional video the picture is the explanation. Diagrams that build in step with the narration, comparisons held side by side, processes shown in sequence: these do the teaching. Stock footage of people nodding does not.
We have produced for university faculties, a state department of education and public sector training bodies alongside corporate L&D. That means we are used to academic review cycles, accessibility requirements and pedagogy that has to survive scrutiny.
It is video made to teach a specific skill or concept, built from a learning objective and structured around how people actually absorb information: one idea at a time, with a worked example and a chance to check understanding. The production craft is the same as any other video. The design discipline behind it is not.
Largely a question of context. Training video usually means an internal workplace audience and a mandated topic. Instructional video is the broader category and includes education, public information and customer instruction. In practice the two overlap heavily and we build both the same way, from the objective outward.
As long as one idea takes, which in our experience is usually between sixty seconds and four minutes. Longer subjects are better served by a series of short videos than by one long one, because learners can then return to the specific part they need instead of scrubbing through a twenty minute file.
Often, and it makes for a better video. If you have an instructional designer we take their objectives, sequencing and assessment plan as the input, then handle scripting for screen, visual design and production. If you do not have one, we cover that thinking ourselves.
Yes. We match the visual style, terminology and depth of what is already there so the new modules do not look bolted on. If the existing material is inconsistent, we will say so and propose a system that makes the whole course look intentional.
From $2,500 for a single short video. Cost is driven by runtime, animation complexity, how much original diagramming the subject needs, and whether you need multiple language versions. Series work costs less per video than single commissions.
Yes. We deliver closed captions and transcripts as standard, design for color contrast and legible type, and write narration that carries the meaning without relying on the visual alone. Where a client has a WCAG obligation we build to it and document what we did.
That is most of our work. We have covered assessment theory, industrial process, water infrastructure, precious metals handling and workplace accessibility law. We do not need to be experts in your field. We need access to someone who is, and the discipline to keep asking why until the explanation is simple.
